Developed domain profile
STR.com
Specialized hospitality benchmarking and market intelligence from STR.com
Research summary
The profile at a glance.
The classification and value describe the domain asset itself. They do not value or imply availability of any operating business.
Classification confidenceHighAcquisition-signal confidenceLimitedValue confidenceDeveloping
Why TLL classifies it this way
STR.COM is identified as the current public web identity of STR. This current-use classification is separate from TLL's domain-only valuation.
Recorded expansion: STR (formerly Smith Travel Research)
Read the research methodology →Current digital identity
Website Capture
This is how STR is currently represented at STR.COM.
Identity and market context
STR.COM Domain Overview
STR.com is the official corporate website of STR, the hospitality industry data and analytics company formerly known as Smith Travel Research. The organization provides hotel performance benchmarking, lodging market data, and related analytics for hospitality businesses and other organizations that use industry intelligence. As STR’s primary online identity, STR.com brings together the company’s corporate presence and its core information about benchmarking and market intelligence services under a concise, direct web address.
Identity details
- Organization
- STR
- Identity role
- Primary identity
- Industry
- Uncategorised
- Source
- Open current-use source ↗
Estimated STR.COM domain value
$350,000–$749,999STR is a particularly efficient abbreviation cluster for common terms such as string, street, and strong. It has substantial cross-industry utility, clean visual construction, and excellent letter-by-letter clarity. Although not a standalone word, the familiar consonant skeleton is memorable and commercially flexible. Its several interpretations create breadth while preventing one fully dominant semantic anchor.
Intrinsic score60/100Marketability gradeDModel statusDirectional estimate
Directional estimate of the domain asset, separate from the current brand or business. Existing trademark associations may limit practical transferability.Related opportunities
Similar Domains With Acquisition Signals
SNR.COMPremium↗SDR.COMPremium↗SMR.COMPremium↗STY.COMHigh Premium↗SWR.COMMarketable↗SHR.COMMarketable↗
These domains are privately held and may require direct outreach or brokerage to acquire.
Analyst note
STR is a compact three-letter initialism whose verified history connects it to Smith Travel Research, while the current name preserves that concise form. It is not an English dictionary word; its meaning comes from the established abbreviation. Spoken as “ess-tee-ar,” it is quick to say and easy to distinguish. In uppercase, the curved S, crossbarred T, and legged R create a varied, memorable visual pattern. The letters are cleanly ordered, with no punctuation or extra syllables. Paired with .com, STR.com forms the company’s direct web identity for hospitality data and analytics.Asset-only research estimate · 2026
Comparable identities
Comparable Developed Identities
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